Thanks to a strong experience in operational marketing management in highly innovative and international contexts, I have recently taken some time to achieve a personal skills assessment in order to give a new impetus to my career. Dynamic and motivated, I thrive on teamwork and project or teams coordination. Curious and polyvalent, I am looking forward to help a human-sized company towards its success.
Experiences
Principal Field Marketing Manager, EMEA
Solo.io
Since 2022
Full-time
Paris
France
Develop and implement target account strategy to support account-based selling and meet sales targets for EMEA;
Build annual and quarterly marketing plans and targets focusing on acquisition and acceleration of existing opportunities;
Interface with the Sales group to determine sales enablement needs, and work with cross-functional partners to ensure needs are met; education regarding new and planned marketing programs
Regular reporting on program efficiency while constantly looking at ways to optimize results;
Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner;
ABM Regional Manager, Western Europe
New Relic
2022
Develop and implement target account strategy to support account-based selling and meet sales targets for the France, Benelux & Nordic regions;
Build annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focus on acquisition and accelerate existing opportunities;
Interface with the Sales group to determine sales enablement needs, and work with cross-functional partners to ensure needs are met; education regarding new and planned marketing
Weekly and monthly reporting on program efficiency while constantly looking at ways to optimize results;
Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner;
Deploy ready-to-carry-out marketing tactics and provide sales enablement on account and industry basis using various channels including digital, events, and social media
Field Marketing Manager, Southern Europe
Confluent
2018
to 2022
Full-time
Paris
France
Collaboration with regional sales managers to develop the Field Marketing plan focused on meeting or exceeding quarterly pipeline build and progression targets on Southern European countries.
Utilize systems and tools such as SFDC to analyze pipeline and opportunity data to best determine marketing mix.
Drive and execute account-based marketing campaigns in an effort to penetrate and expand in the Enterprise target accounts.
Work with the Developer Experience team to maintain activity of the local community and evangelize the open-source technology.
Plan and execute 3rd party events and tradeshow sponsorships with end to end plan & follow-up, measurement and ROI.
Marketing Field Manager, Southern Europe
Zendesk
2017
Temporary Work
Paris
Collaboration with regional sales managers to develop the Field Marketing plan focused on meeting or exceeding quarterly pipeline build and progression targets on Southern European countries.
Utilize systems and tools such as SFDC to analyze pipeline and opportunity data to best determine marketing mix.
Drive and execute account-based marketing campaigns in an effort to penetrate and expand in the Enterprise target accounts.
Execute customer marketing initiatives aimed expanding current Zendesk customer accounts.
Plan and execute executive-level thought leadership campaigns & Zendesk-hosted events.
Plan and execute 3rd party events and tradeshow sponsorships with end to end plan & follow-up, measurement and ROI.
Manage to a quarterly territory budget.
Work directly with customers, partners and the extended customer service and support community
International Marketing Manager
WorkIT Software
2016
to 2017
Full-time
Boulogne-Billancourt
France
Definition of the marketing plan with Senior & Product management
Definition and monitoring of annual corporate and regional marketing budgets
Organization of all marketing operations (events, newsletters, lead generation etc.) Operational Marketing for 3 products (W2P, Tracker, Feeds)
Marketing and Lead Generation processes implementation
Marketing KPIs definition and reporting Webmarketing (SEO, Social Media, Website maintenance, etc.)
Coordination with international sales teams (3 offices: Paris, London & Düsseldorf)
ERP implementation and change management in collaboration with administration and projects departments
Management and Training of a junior assistant
Employee engagement & Internal marketing program, in collaboration with the HR department : training program for new hires, internal newsletter, internal challenges and activities to enhance the adhesion to the company's culture
International Marketing Coordinator
eFront
2012
to 2015
Full-time
Paris
France
Coordination with sales teams worldwide (4 business units: NORTH AMERICA, EUROPE, ASIA & ERM/CRM)
Field Marketing for 7 products (FrontInvest, FrontGP, FrontGRC, FrontERM, Front360, Investment Café, AltExchange)
Planning & Organization of all marketing operations (events, webinars, newsletters, lead generation etc.)
Webmarketing (SEO, Social Media etc.)
Conception of Marketing supports (brochures, press releases, newsletters, etc.)
Event organization (external conferences such as PESS, SUPERRETURN, UNQUOTE, and seminars organization in Europe) – 25 events worldwide/year
Annual Kick-Off organization, reuniting 50 members of our teams every year during 6 days