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Julie BARDIN JIMENEZ

Marketing Manager

40 years old
Driving License
Rueil Malmaison (92) France
Professional Status
Employed
Open to opportunities
About Me
Thanks to a strong experience in operational marketing management in highly innovative and international contexts, I have recently taken some time to achieve a personal skills assessment in order to give a new impetus to my career.
Dynamic and motivated, I thrive on teamwork and project or teams coordination. Curious and polyvalent, I am looking forward to help a human-sized company towards its success.
Experiences
  • Develop and implement target account strategy to support account-based selling and meet sales targets for EMEA;
  • Build annual and quarterly marketing plans and targets focusing on acquisition and acceleration of existing opportunities;
  • Interface with the Sales group to determine sales enablement needs, and work with cross-functional partners to ensure needs are met; education regarding new and planned marketing programs
  • Regular reporting on program efficiency while constantly looking at ways to optimize results;
  • Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner;
  • Develop and implement target account strategy to support account-based selling and meet sales targets for the France, Benelux & Nordic regions;
  • Build annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focus on acquisition and accelerate existing opportunities;
  • Interface with the Sales group to determine sales enablement needs, and work with cross-functional partners to ensure needs are met; education regarding new and planned marketing
  • Weekly and monthly reporting on program efficiency while constantly looking at ways to optimize results;
  • Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner;
  • Deploy ready-to-carry-out marketing tactics and provide sales enablement on account and industry basis using various channels including digital, events, and social media
  • Collaboration with regional sales managers to develop the Field Marketing plan focused on meeting or exceeding quarterly pipeline build and progression targets on Southern European countries.
  • Utilize systems and tools such as SFDC to analyze pipeline and opportunity data to best determine marketing mix.
  • Drive and execute account-based marketing campaigns in an effort to penetrate and expand in the Enterprise target accounts.
  • Execute customer marketing initiatives (Tech Talks, Nurture) aimed expanding current customer accounts.
  • Work with the Developer Experience team to maintain activity of the local community and evangelize the open-source technology.
  • Plan and execute 3rd party events and tradeshow sponsorships with end to end plan & follow-up, measurement and ROI.
  • Collaboration with regional sales managers to develop the Field Marketing plan focused on meeting or exceeding quarterly pipeline build and progression targets on Southern European countries.
  • Utilize systems and tools such as SFDC to analyze pipeline and opportunity data to best determine marketing mix.
  • Drive and execute account-based marketing campaigns in an effort to penetrate and expand in the Enterprise target accounts.
  • Execute customer marketing initiatives aimed expanding current Zendesk customer accounts.
  • Plan and execute executive-level thought leadership campaigns & Zendesk-hosted events.
  • Plan and execute 3rd party events and tradeshow sponsorships with end to end plan & follow-up, measurement and ROI.
  • Manage to a quarterly territory budget.
  • Work directly with customers, partners and the extended customer service and support community
  • Definition of the marketing plan with Senior & Product management
  • Definition and monitoring of annual corporate and regional marketing budgets
  • Organization of all marketing operations (events, newsletters, lead generation etc.)
    Operational Marketing for 3 products (W2P, Tracker, Feeds)
  • Marketing and Lead Generation processes implementation
  • Marketing KPIs definition and reporting
    Webmarketing (SEO, Social Media, Website maintenance, etc.)
  • Coordination with international sales teams (3 offices: Paris, London & Düsseldorf)
  • ERP implementation and change management in collaboration with administration and projects departments
  • Management and Training of a junior assistant
  • Employee engagement & Internal marketing program, in collaboration with the HR department : training program for new hires, internal newsletter, internal challenges and activities to enhance the adhesion to the company's culture
  • Coordination with sales teams worldwide (4 business units: NORTH AMERICA, EUROPE, ASIA & ERM/CRM)
  • Field Marketing for 7 products (FrontInvest, FrontGP, FrontGRC, FrontERM, Front360, Investment Café, AltExchange)
  • Planning & Organization of all marketing operations (events, webinars, newsletters, lead generation etc.)
  • Webmarketing (SEO, Social Media etc.)
  • Conception of Marketing supports (brochures, press releases, newsletters, etc.)
  • Event organization (external conferences such as PESS, SUPERRETURN, UNQUOTE, and seminars organization in Europe) – 25 events worldwide/year
  • Annual Kick-Off organization, reuniting 50 members of our teams every year during 6 days
  • Annual Client Conferences Organization: Paris (300 participants) & New-York (160 participants)
  • Management of the junior members of the team
  • Promotion of four brands of products (Dermatology, Gynecology, Protection & dermocosmetics)
  • Business development within an international area & Account Management of our local partners (100 client distributors / North European area)
  • Training and Support of sales teams (Dermatology & Gynecology : around 6000 references)
  • Marketing Budget Management
  • Planning & Organization of all marketing campaigns
  • Marketing documents conception (catalogues, e-mailings, fax mailings, website)
  • Proposal and building of a loyalty program for our clients
  • Event organization (20 events per year)
  • Product development strategies (Single Use Kits & new aesthetics line) in partnership with a network of medical experts
  • International Lead Generation campaigns for IT, Software and Telecommunications leaders
  • Training of junior team members

Assistante Commerciale à l'Export

PETITJEAN SAS
February 2007 to July 2007
Internship
Saint André les Vergers
France
  • Elaboration d’une étude de Marché sur la transmission d’énergie au Royaume-Uni
  • Assistanat commercial sur l'implantation de la société aux Etats-Unis

Assistante Comptable & Audit

Grupo de empresas Rafael Gómez Sánchez
February 2005 to July 2005
Internship
Cordoba
Spain
  • Règlements fournisseurs
  • Rapprochements bancaires
  • Assistance des auditeurs pour la clôture des comptes des 35 entreprises composant le groupe
  • Rédaction de rapports d’évolution des entreprises

Assistante Comptable et Gestion

BFD
June 2004 to August 2004
Internship
Angé
France
  • Facturation Clients
  • Règlements fournisseurs
  • Etablissement déclaration de TVA
  • Paie des employés