Julie BARDIN JIMENEZ

Experiences

Develop and implement target account strategy to support account-based selling and meet sales targets for EMEA;
Build annual and quarterly marketing plans and targets focusing on acquisition and acceleration of existing opportunities;
Interface with the Sales group to determine sales enablement needs, and work with cross-functional partners to ensure needs are met; education regarding new and planned marketing programs
Regular reporting on program efficiency while constantly looking at ways to optimize results;
Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner;

Develop and implement target account strategy to support account-based selling and meet sales targets for the France, Benelux & Nordic regions;
Build annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focus on acquisition and accelerate existing opportunities;
Interface with the Sales group to determine sales enablement needs, and work with cross-functional partners to ensure needs are met; education regarding new and planned marketing
Weekly and monthly reporting on program efficiency while constantly looking at ways to optimize results;
Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner;
Deploy ready-to-carry-out marketing tactics and provide sales enablement on account and industry basis using various channels including digital, events, and social media

Collaboration with regional sales managers to develop the Field Marketing plan focused on meeting or exceeding quarterly pipeline build and progression targets on Southern European countries.
Utilize systems and tools such as SFDC to analyze pipeline and opportunity data to best determine marketing mix.
Drive and execute account-based marketing campaigns in an effort to penetrate and expand in the Enterprise target accounts.
Execute customer marketing initiatives (Tech Talks, Nurture) aimed expanding current customer accounts.
Work with the Developer Experience team to maintain activity of the local community and evangelize the open-source technology.
Plan and execute 3rd party events and tradeshow sponsorships with end to end plan & follow-up, measurement and ROI.

Collaboration with regional sales managers to develop the Field Marketing plan focused on meeting or exceeding quarterly pipeline build and progression targets on Southern European countries.
Utilize systems and tools such as SFDC to analyze pipeline and opportunity data to best determine marketing mix.
Drive and execute account-based marketing campaigns in an effort to penetrate and expand in the Enterprise target accounts.
Execute customer marketing initiatives aimed expanding current Zendesk customer accounts.
Plan and execute executive-level thought leadership campaigns & Zendesk-hosted events.
Plan and execute 3rd party events and tradeshow sponsorships with end to end plan & follow-up, measurement and ROI.
Manage to a quarterly territory budget.
Work directly with customers, partners and the extended customer service and support community

Definition of the marketing plan with Senior & Product management
Definition and monitoring of annual corporate and regional marketing budgets
Organization of all marketing operations (events, newsletters, lead generation etc.)
Operational Marketing for 3 products (W2P, Tracker, Feeds)
Marketing and Lead Generation processes implementation
Marketing KPIs definition and reporting
Webmarketing (SEO, Social Media, Website maintenance, etc.)
Coordination with international sales teams (3 offices: Paris, London & Düsseldorf)
ERP implementation and change management in collaboration with administration and projects departments
Management and Training of a junior assistant
Employee engagement & Internal marketing program, in collaboration with the HR department : training program for new hires, internal newsletter, internal challenges and activities to enhance the adhesion to the company's culture

Coordination with sales teams worldwide (4 business units: NORTH AMERICA, EUROPE, ASIA & ERM/CRM)
Field Marketing for 7 products (FrontInvest, FrontGP, FrontGRC, FrontERM, Front360, Investment Café, AltExchange)
Planning & Organization of all marketing operations (events, webinars, newsletters, lead generation etc.)
Webmarketing (SEO, Social Media etc.)
Conception of Marketing supports (brochures, press releases, newsletters, etc.)
Event organization (external conferences such as PESS, SUPERRETURN, UNQUOTE, and seminars organization in Europe) – 25 events worldwide/year
Annual Kick-Off organization, reuniting 50 members of our teams every year during 6 days
Annual Client Conferences Organization: Paris (300 participants) & New-York (160 participants)
Management of the junior members of the team

Promotion of four brands of products (Dermatology, Gynecology, Protection & dermocosmetics)
Business development within an international area & Account Management of our local partners (100 client distributors / North European area)
Training and Support of sales teams (Dermatology & Gynecology : around 6000 references)
Marketing Budget Management
Planning & Organization of all marketing campaigns
Marketing documents conception (catalogues, e-mailings, fax mailings, website)
Proposal and building of a loyalty program for our clients
Event organization (20 events per year)
Product development strategies (Single Use Kits & new aesthetics line) in partnership with a network of medical experts

International Lead Generation campaigns for IT, Software and Telecommunications leaders
Training of junior team members

Skills

Interests

Felis’city – Association dedicated to the protection and identification of street cats
Relationship management with the veterinarians partners – Administration – Evaluation of the candidates to adoption and follow up visits
President of a syndic of co-owners
Accounting, Relationship management with the property manager & service providers, Communication with co-owners, Supervision of contracting works

Education

Content Marketing Strategy Planning course

Innovation & Marketing Strategy

Marketing Manager

French